The difference between the two services is that Nielsen VideoCensus delivers just Web results when it comes to videos; while comScore Media Metrix/Omniture data delivers all Web activity: video and text. Nielsen also has a product called NetViews, which measures non-video content.
ABC claims seven of the top 10 shows surveyed by Nielsen VideoCensus: “The Bachelor” is in first place with 1.06 million unique viewers; “V” holds the third position, at 771,000; “Mr. Sunshine” takes fourth place at 711,000; “Modern Family” is in fifth place, with 706,000; “Grey’s Anatomy” is in seventh place, with 585,000 uniques; “General Hospital” holds the eighth spot, at 534,000; and “Extreme Makeover: Home Edition” settles in ninth place, with 521,000 unique viewers.
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