Nielsen VideoCensus: V is number 3

The difference between the two services is that Nielsen VideoCensus delivers just Web results when it comes to videos; while comScore Media Metrix/Omniture data delivers all Web activity: video and text. Nielsen also has a product called NetViews, which measures non-video content.

ABC claims seven of the top 10 shows surveyed by Nielsen VideoCensus: “The Bachelor” is in first place with 1.06 million unique viewers; “V” holds the third position, at 771,000; “Mr. Sunshine” takes fourth place at 711,000; “Modern Family” is in fifth place, with 706,000; “Grey’s Anatomy” is in seventh place, with 585,000 uniques; “General Hospital” holds the eighth spot, at 534,000; and “Extreme Makeover: Home Edition” settles in ninth place, with 521,000 unique viewers.

Click on more for the full article.

ABC and NBC continue to yield different results when it comes to their Web activities.

ABC claims No. 1 status under Nielsen VideoCensus numbers for January — now at 4.8 million average unique visitors. It has held the top ranking from this Nielsen service for some time. CBS was second in January at 4.1 million; NBC was at 3.2 million; Fox posted 2.2 million; and CW earned 664,000.

But when looking at comScore/Omniture data, NBC continues to be in the driver’s seat. For example, NBC says its monthly average throughout 2010 put it ahead of ABC. NBC had 7.9 million unique visitors; ABC was at 7.1 million; CBS was next at 6.3 million; Fox was at 4.7 million; and CW, 2.9 million.

NBC also said its visitors stayed on its sites longer than other networks, averaging 108 minutes per month. Fox was next at 96 minutes; CBS at 92 minutes; ABC at 87 minutes; and CW, 74 minutes.

The difference between the two services is that Nielsen VideoCensus delivers just Web results when it comes to videos; while comScore Media Metrix/Omniture data delivers all Web activity: video and text. Nielsen also has a product called NetViews, which measures non-video content.

ABC claims seven of the top 10 shows surveyed by Nielsen VideoCensus: “The Bachelor” is in first place with 1.06 million unique viewers; “V” holds the third position, at 771,000; “Mr. Sunshine” takes fourth place at 711,000; “Modern Family” is in fifth place, with 706,000; “Grey’s Anatomy” is in seventh place, with 585,000 uniques; “General Hospital” holds the eighth spot, at 534,000; and “Extreme Makeover: Home Edition” settles in ninth place, with 521,000 unique viewers.

Non-ABC shows here, according to Nielsen VideoCensus, included: NBC’s “Saturday Night Live” in second place, with 924,000 unique visitors; Fox’s “American Idol” in sixth place, at 628,000; and CBS’ “Late Show with David Letterman”, in 10th place at 497,000.

Source: mediadailynews