ABC’S “V” OPENS BIG – #1 NEW TV SHOW OF THE SEASON
Some V highlights ahead of the regular press release
Opposite stiff established original competition in Tuesday’s 8 o’clock hour, including CBS’ top-rated NCIS, NBC’s Biggest Loser and Fox’s So You Think You Can Dance, ABC’s V opened a strong #1 in Adults 18-49, soaring to the top of its slot and leading second-place CBS’ NCIS by 19% (5.0/13 vs. 4.2/11).
In fact despite its early time period with lower overall viewing levels and with no network lead-in, self-starter V stood as Tuesday’s #1 TV program overall in the key young adult sales demo and as the season’s highest-rated new series debut this TV Season. In a good sign for future viewing the new ABC drama generated tune-in throughout its premiere, growing in both Total Viewers (13.8 million to 14.1 million) and Adults 18-49 (4.9/13 to 5.1/13) from its first half-hour to its second half-hour.
V marked ABC’s strongest performance in the time period among Adults 18-49 in 3 years (any programming) since 11/14/06.
Topping CBS’ spinoff NCIS: LA series debut in September by 14% (5.0/13 vs. 4.4/11 – which had the added advantage of airing out of the season opener of NCIS), V qualifies as the top-rated Tuesday night fall series debut among Adults 18-49 on any network since 2005 and ABC’s highest since 2003 since 9/20/05 and since 9/23/03, respectively.
V opened with the highest Adult 18-49 rating for a regular 8pm drama debut (any net/any night) since ABC’s Lost on 9/22/04.
Preliminary ratings for V premiere have arrived: The ABC reboot opened big, finishing a strong No. 2 to NCIS. More to come..
ABC’s V premiered with a preliminary 5.0 rating for adults 18-49 and averaged 13.9 million viewers, exceeding most expectations of commenters on our site. Dancing With the Stars received only the slightest boost from V, up 3% in the 18-49 demo from last week. the forgotten was down slightly from last week. NCIS was hit by the V premiere, down 11% from its last original telecast (10/20) to a 4.2 adults 18-49 rating. As was NCIS:LA, it was down 10% vs. 2 weeks ago to a 3.5 rating. The Good Wife was down 4% to a 2.7 adults 18-49 rating.
V Arrives, Viewers Follow
V’ arrives with 14 million viewers
V made a decent start for ABC last night, early viewing figures show. The 8pm screening of the series opener, which stars Elizabeth Mitchell, Morena Baccarin and Joel Gretsch, pulled in an impressive 13.95m, making it the biggest scripted series premiere rating for a freshman show this Fall.